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Shinola

While I was studying at the University of the Arts, London, I did a live brief with the Detroit brand: Shinola. My submission won the competition!

 

I share it here in my editorial projects because these delicate watercolours were such a cornerstone of the project, and the visuals really pushed me to winning the competition. Shinola prides itself on hand creating each watch and product, all within it's headquarters based in Detroit, i.e., creating jobs for Detroit. 

The watercolours not only represented the soft leather tones (which are really what make up Shinola's brand identity), but the hand crafted watercolours were a nod to this element of the hand crafted, individualism, each of their products is created with. Overall, this project is a project I became very fond of.

Internal Brand Document

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